You've built $100M+/yr in online education since 2018. You run one unified platform (not isolated brands) with 119 people across 4 continents. You've proven the Community Ecosystem Model works—member success compounds when built on relationship, belonging, and accountability. We're not going to pretend we understand your operation better than you do. What we want to show you is a specific opportunity—and if it's not the right fit, we'd rather say that honestly than waste your time.
The question we'd explore together: is there a layer between what New Reach already does and what happens when someone needs your CEM thinking outside your direct consulting? We think there might be. You'd know better.
Both sides bring IP — yours in the domain, ours in the structure. No upfront cost. We don't interfere with New Reach. We build a new asset next to it.
The framework you've built and proven since 2018. How you structure communities so member success becomes the mechanism for growth. Your playbooks for discovery, architecture, operations, technology, and scaling. The judgment calls you make when diagnosing why communities plateau vs. compound.
How we frame and structure ventures for long-term value. JV agreements that protect both parties with minimal friction. First principles thinking applied to your domain.
AI extraction pipelines. Thinking-pattern replication—not phrase matching. We score every response against a rubric built from how you actually coach, so it doesn't default to generic advice.
You have 119 people operating a unified platform across 4 continents running category-defining programs (AstroFlipping, SubTo). What creators need is your thinking available when they're building their first community or diagnosing why member retention is flat—at scale, without burning your consulting calendar.
The question is whether there's a coaching layer that sits on top of your methodology—one that doesn't just give generic "build community" advice but coaches someone through it using your proven framework.
A generic AI would say "add more engagement activities to retain members." Our system runs that against your CEM coaching rubric and scores it 14/100. Too surface-level. So it discards it, generates alternatives scored against how you actually diagnose retention problems, and delivers the response you'd actually give. That's the moat.
We build across multiple expert domains. When an audience trusts one expert's thinking, adjacent frameworks from complementary experts become natural cross-sells. Everyone's reach grows.
Community architecture is foundational to sustainable growth across industries. Creators who understand CEM naturally benefit from adjacent expertise in decision-making and leadership. CEM doesn't compete with other frameworks—it makes every framework more effective. When founders understand how community scales, every other skill compounds.
New Reach stays yours. We don't touch it, advise on it, or interfere with it. What we build together is a new layer alongside it—and that requires timely responses and honest feedback more than hours.
We're not a consulting firm with a wall of exits. What we do is think in first principles, structure things simply, and scale to the right size. If after a conversation you decide this isn't the right structure, that's a perfectly good outcome. We'd rather be honest than impressive.
We don't front-load legal complexity on hypothetical revenue. Start with a clean revenue share. Formalize when there's real revenue to structure around.
50/50 split on venture revenue. Simple operating agreement. No upfront cost. Both sides invest—you with IP and distribution, us with technology and build capacity.
This is a courting period. Both sides deciding if the partnership works before deeper formalization.
Once thresholds are met, we formalize. Proper terms, clear governance. No reason to over-engineer before there's real revenue.
Each deployment is structured as a separable asset. You maintain IP control. Your intellectual property, your choice, always.
Protecting your brand is always the priority—it's why we deploy in controlled waves, each expanding only as confidence grows.
Your most experienced partners and community leaders. People who know your methodology cold. The question: "Is this Nick?"
Your most engaged audience and key community builders. Framed honestly—"I built something new. Want early access?"
Experience validated. Edge cases found. Launch with confidence because real community builders already use it and trust it.
We evaluate methodology fit, audience, and partnership alignment.
We talk about CEM, what works, where opportunities exist, whether this makes sense for both sides. If it's not a fit, we'll say so.
Simple rev share agreement with targets and KPIs. Starts clean.
Assign your point of contact. Drop your materials into a shared drive—framework documentation, training materials, recordings. Fill out onboarding with platform details and audience metrics.
We extract your CEM coaching methodology, build the system, calibrate voice. You get a promo page immediately to start building waitlist while we work.
Test CEM coaching scenarios across different community types. Validate AI responses match your thinking. Help finalize GTM funnel, pages, pricing, and offer.
Inner Circle → Early Access → Full Launch. Each wave expands as confidence grows. Revenue starts at full launch.
We turn down more partnerships than we take. Not for exclusivity, but because the model only works when both sides are genuinely aligned.
$250K+ annual revenue from your expertise with paying customers today. Already working, not "about to launch."
10K+ audience across your channels with real engagement. This model leverages existing trust.
A named methodology or framework people pay for. If you can't describe your system in a sentence, we can't extract it yet.
Existing content depth—courses, recordings, documentation, materials. At least 20 substantial source files.
Someone who can validate—you or your team who knows your methodology well enough to review AI responses.
Responsive when it matters—not hours of your time, but timely turnaround when we need input.
This works best when both sides are genuinely invested—showing up, giving honest feedback, iterating together. We'd rather figure that out early and stay friends than build something that doesn't serve either side.
You've already solved one problem well: how to structure and scale community businesses. New Reach runs consulting and workshops. This system coaches through your methodology—powered by everything you've built. They're complementary, not competing.
Realistically: 4–6 hours in the first two weeks for sharing materials and walking through your CEM thinking. You already have this content. After onboarding, it's responsiveness—when we need validation on whether the AI is getting your thinking right, timely turnaround keeps momentum. Voice notes work fine.
Three-wave rollout prevents this. Wave 1 is 5 hand-picked experts who know your thinking cold. Wave 2 is your core network. Only after both waves validate do we open to your full audience. You built a $100M+/yr platform. This is the next chapter.
No. The AI handles volume—someone building their first community, prepping for coaching, learning CEM between sessions. Your live workshops and premium consulting still need you and command premium pricing. The AI creates demand for the real thing.
Nothing. You run it. We don't touch it, advise on it, or interfere with it. New Reach, your consulting, your workshops—all yours. What we build is a new layer alongside it. Think of it as a new revenue stream in the New Reach ecosystem, not a replacement for anything that works.
Your IP stays yours. CEM stays yours. Clear exit terms in the agreement. No upfront cost means your risk is the time invested. We'd rather part cleanly than hold anyone in a partnership that isn't working.
Yes. Mastery Labs is our coaching community—paid membership with group and 1-on-1 coaching. If a full partnership feels like a big step, it's a good place to start working with us and building toward it.
You've had the conversation. You've seen the model. If this resonates, the next step is a quick application.
Athio × Nick Fisher · 2026